Swedish Candy vs. American Candy: What's the Difference?

The debate is settled: Swedish candy is simply better. But why? It comes down to ingredients, texture, and culture.

1. The Ingredients

American candy often relies on high fructose corn syrup (HFCS) and artificial dyes like Red 40 and Yellow 5. In contrast, Swedish candy (godis) typically uses real sugar or glucose syrup and natural colorings derived from carrots, sweet potatoes, and turmeric.

2. The Texture

Swedish gummies have a signature "chew" that is distinct from the rubbery texture of mass-produced American brands. This is often due to the specific starch formulations used by brands like Bubs.

3. The Culture

In Sweden, quality is paramount. The tradition of Lördagsgodis means people treat candy as a special weekly event, demanding higher quality for their money.

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