Bubs Godis: The Story Behind the Skulls

Bubs Godis is more than just a candy manufacturer; they are the rockstars of the Swedish confectionery world. Known for their iconic "Skallar" (Skulls), they have redefined what pick-and-mix candy can be.

History of Bubs

Founded in Jönköping, Sweden, in 1992, Bubs Godis has always focused on playfulness and taste. Their mission? To make the world's best pick-and-mix candy.

The Vegan Revolution

One of the most significant contributions Bubs has made is leading the shift toward gelatin-free candy. Today, the vast majority of their range—including the famous Cool Cola Skulls and Sour Octopus—is 100% vegan and vegetarian friendly.

Iconic Products

  • Hallon/Lakrits Skulls: The perfect marriage of sweet raspberry and savory licorice.
  • Cool Cola Skulls: A zesty, sour cola flavor that puts standard cola bottles to shame.
  • Big Sour Skulls: Larger size, dual textures, and intense sour powder coating.

Shop the Bubs Collection

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